PR & Communications
Marlene
Arroyo.
Journalism, PR campaigns, bilingual features, brand content — in English and Spanish, for real audiences.
PR & Communications
Journalism, PR campaigns, bilingual features, brand content — in English and Spanish, for real audiences.
About
I graduated from Cal Poly SLO with a degree in journalism and a concentration in public relations. I'm on the Dean's List, bilingual in English and Spanish, and I've spent the past few years writing things I actually care about.
That's included published bilingual features on colorism and identity, a full PR campaign for Lush Cosmetics, social strategy for a student newsroom during election night, and brand work for a family-owned small business.
I'm drawn to work that has a point. Whether that's a press release, a community article, or a content calendar — I think about who's reading it and what they actually need from it.
Currently based in San Luis Obispo. Open to roles on the Central Coast, the Bay Area, or remote.
Work
Writing, campaigns, and content. Some in print, some for clients, some both.
A full PR campaign for Lush — news releases, fact sheet, media advisory, and biography pitched to Allure, Refinery29, and Glamour UK. Included a Día de Muertos product concept and an in-app Scent Quiz.
View campaign →A bilingual feature on colorism across ethnic communities. Co-written with Brianna Aguayo, published in the M-A Chronicle in English and Spanish.
Print onlyAn investigation into how Latino students and families feel about the term "Latinx" — survey data from 112 respondents, interviews with students, parents, and teachers.
Brand copy and web presence for a family-owned cleaning business in Menlo Park.
View project →I'm actively job searching and happy to chat. Feel free to reach out directly — no form, no funnel.